In this episode, we’ll be talking to Micheal Brandt the CEO of Health Via Modern Nutrition(HVMN), and how he is forming partnerships with sports personnel such as triathletes, and pro-cyclist as well as influencers to scale their business.
- [04:35]: Michael's background in creating a product for a brand
- [07:51]: Expenditure on HVMN influencer
- [11:03]: Measuring the impact of an Influencer
- [13:43]: Attributes of remarketing as a result of partnerships
- [16:05]: Creating brand awareness through influencers' handles
- [18:10]: Utilizing long-term relationships by partnering with influencers
- [23:07]: Inspiring partnerships
- [24:11]: Michael's role in the first partnership
- [27:19]: Building sustaining relationships
- [33:50]: Takeaways on brands that wanna work with influencers
Cody Wittick: Twitter
Taylor Lagace: Twitter
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