How Much Do You Spend on Influencers?

We're going from a high seven figure company into eight figure annual company. What do you guys spend on influencer? This could just be a macro bucket. Is Lance Armstrong an influencer? He seems like bigger than that, but I don't know. Where do we draw the line between also deal with an elite collegiate runner with 8,000 followers? It's going to look different from how we're working with Andrew Huberman, Huberman Lab.

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