How to Develop an Influencer Marketing Campaign

In this episode, we’ll be talking to Micheal Brandt the CEO of Health Via Modern Nutrition(HVMN), and how he is forming partnerships with sports personnel such as triathletes, and pro-cyclist as well as influencers to scale their business.

• [04:35]: Michael's background in creating a product for a brand
• [07:51]: Expenditure on HVMN influencer
• [11:03]: Measuring the impact of an Influencer
• [13:43]: Attributes of remarketing as a result of partnerships
• [16:05]: Creating brand awareness through influencers' handles
• [18:10]: Utilizing long-term relationships by partnering with influencers
• [23:07]: Inspiring partnerships
• [24:11]: Michael's role in the first partnership
• [27:19]: Building sustaining relationships
• [33:50]: Takeaways on brands that wanna work with influencers

Cody Wittick: Twitter‍

Taylor Lagace: Twitter

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