How to Track the Impact of Influencer Marketing

Michael Huberman: I think there's two general models for how to track the impact of an influencer. The strong attribution is like they're using your code and you can actually see, okay, people are using code, Huberman at checkout. And then in that same bucket of just strong attribution, I consider strong is like we also do a post purchase survey where after you checkout and we have pretty high response rate on this. So finding these types of people, you got to sometimes like be clever at how you're underwriting it all but that like the impact is a lot more than just buying Facebook ads and spamming everybody.

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