How to Increase Efficiency When Remarketing Campaigns Go Live

On a podcast last year, you had said just buying straight ads on social media is not the only way for us. Is that kind of what you're saying there? If not more into partnerships that even when we do ads, it's almost always it's a partner in the ad. And so even the creative itself is driven by partners. I think gone are the days where you do like a fancy photo shoot with like models and nice lighting and all that. That just doesn't work anymore as a follow up question. Michael: When running an influencer campaign or doing your own content, don't be afraid to take some risks because people want authenticity.

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