Mor Assouline, Founder of FDTC and former VP of Sales at Okendo, shares his insights on transforming product demos into compelling experiences. He emphasizes starting demos with personal introductions to build rapport and highlights the importance of asking justified questions to lower customer defenses. Assouline advocates for tailoring demos based on discovered pain points, ensuring they resonate with potential buyers. His tips on leveraging vocal tonality further enhance the impact of presentations, making every demo relevant and engaging.