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10min chapter
88 (Sell): Injecting your demos with discovery (Mor Assouline, Founder of FDTC)
30 Minutes to President's Club | No-Nonsense Sales
Mastering Product Demos
This chapter explores effective strategies for initiating product demos, emphasizing the importance of building rapport and conducting meaningful discovery. The speakers stress the value of active listening and open-ended questions to uncover deeper customer needs, ensuring that demonstrations are tailored to address those concerns.
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