Mor Assouline is the Founder of FDTC (From Demo To Close). In this episode, we talked about increasing win rates using some timeless psychology principles.Connect with Mor on LinkedIn and FDTC.Resources mentioned in the episode: Show Notes Page Here are three more ways to get help with your prospecting: Our best bite-sized content. Want my best LinkedIn posts, podcasts, and webinars? Stuff you can implement in 10-15 minutes or less? Look no further. Outbound Squad. A program for reps who crave accountability, structure, and results over theory. If you hate hitting plateaus in your sales career, check it out. Accelerator. Give your team hands-on training and coaching to overcome call reluctance, build meaningful relationships with prospects, and land more meetings through their cold outreach.

Mor Assouline, an SMB sales expert, and Charles Muhlbauer, a mid-market sales professional, share their insights on effective prospecting techniques tailored for small and medium-sized businesses. They discuss the unique challenges of high-velocity sales and the importance of building relationships rather than coming off as transactional. The duo emphasizes the power of emotional language in outreach and the need for effective questioning to engage prospects. Listeners will learn how to navigate complex sales processes and keep prospects invested even after declined proposals.