30 Minutes to President's Club | No-Nonsense Sales #162 - Playbook: The Multithreading Playbook
47 snips
Apr 5, 2023 AI Snips
Chapters
Transcript
Episode notes
Mapping the Golden Path
- Map your "golden path" by identifying key individuals involved in your sales process.
- Consider different departments (marketing, IT, legal, etc.) and their hierarchical levels (CMO, VP, director, etc.).
Ideal Sales Cycle Order
- Ideally, start with an executive to gain emotional buy-in for your product or solution.
- Then, engage champions to build momentum and address blockers last.
Prospecting Strategy
- Prospect at all levels of an organization, not just the top or bottom.
- Leverage your team's connections for introductions to different levels within the target account.