How to Map Your Golden Path to Close a Deal

In order for you to effectively multi-threaded deal and help you and your buyer navigate to a closed one, you need to know what your golden path looks like. Armond: You want to break it up thinking about the different functions or departments that you'll be talking to as well as the different vertical strata of the folks you'll be meeting with. And so while I don't have a great Cheshire cat analogy like Nick does, the analogy that I will give is the famous adage of people buy emotionally and justify logically.