Understanding Fractional CMOs and their Role in Small-to-Midsize Businesses

A fractional CMO is an outsourced, part-time contract situation where an experienced marketing strategist, like Angelo Ponzi, engages with a company on a long-term basis. This arrangement allows for the development of effective strategies and direction without the high cost of a full-time CMO. Fractional CMOs are typically brought in when a company's marketing efforts are transactional and lack strategic focus. By working closely with the internal teams, fractional CMOs help develop messaging, competitive differentiators, and drive the execution of marketing plans. While there may be concerns about overlapping responsibilities, most engagements are collaborative, with the fractional CMO focusing on the strategic direction while coordinating with internal teams for execution.