The Duct Tape Marketing Podcast Fractional CMOs As Strategy Architects
8 snips
Aug 30, 2023 Angelo Ponzi, a marketing and branding strategist, discusses the benefits of hiring a fractional CMO and the challenges of scaling the model. He emphasizes the importance of networking, marketing, and maintaining a strong online presence while sharing hard lessons learned. Ponzi also highlights the significance of scoping out consulting projects and using data-driven strategies to avoid common mistakes.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Benefits of Hiring a Fractional CMO
01:48 • 9min
Hard Lessons Learned and the Importance of Networking and Marketing
11:01 • 2min
Scaling the Fractional CMO Model and Collaborating with Competitors
12:44 • 3min
Avoiding Common Mistakes in Consulting Projects
15:22 • 6min