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The Duct Tape Marketing Podcast

Fractional CMOs As Strategy Architects

Aug 30, 2023
Angelo Ponzi, a marketing and branding strategist, discusses the benefits of hiring a fractional CMO and the challenges of scaling the model. He emphasizes the importance of networking, marketing, and maintaining a strong online presence while sharing hard lessons learned. Ponzi also highlights the significance of scoping out consulting projects and using data-driven strategies to avoid common mistakes.
23:48

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Fractional CMOs offer a flexible and cost-effective solution for businesses, contributing to long-term growth through strategy development and messaging refinement.
  • Collaborating with other fractional CMOs and strategic leaders, and assembling specialized teams, allows fractional CMOs to scale their services and handle diverse client needs effectively.

Deep dives

Understanding Fractional CMOs and their Role in Small-to-Midsize Businesses

A fractional CMO is an outsourced, part-time contract situation where an experienced marketing strategist, like Angelo Ponzi, engages with a company on a long-term basis. This arrangement allows for the development of effective strategies and direction without the high cost of a full-time CMO. Fractional CMOs are typically brought in when a company's marketing efforts are transactional and lack strategic focus. By working closely with the internal teams, fractional CMOs help develop messaging, competitive differentiators, and drive the execution of marketing plans. While there may be concerns about overlapping responsibilities, most engagements are collaborative, with the fractional CMO focusing on the strategic direction while coordinating with internal teams for execution.

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