Angelo Ponzi, a marketing and branding strategist, discusses the benefits of hiring a fractional CMO and the challenges of scaling the model. He emphasizes the importance of networking, marketing, and maintaining a strong online presence while sharing hard lessons learned. Ponzi also highlights the significance of scoping out consulting projects and using data-driven strategies to avoid common mistakes.

Angelo Ponzi, a marketing and branding strategist who serves as a fractional CMO for small to mid-market companies, shares valuable insights on strategic business growth. He discusses how fractional CMOs offer flexibility and cost-effectiveness while honing in on brand development and messaging. The conversation highlights the importance of aligning client needs with marketing strategies, navigating internal dynamics, and uncovering growth opportunities through customer insights. Ponzi emphasizes that the right strategy can transform marketing efforts into sustainable success.