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6min chapter
Fractional CMOs As Strategy Architects
The Duct Tape Marketing Podcast
Avoiding Common Mistakes in Consulting Projects
The chapter discusses the importance of scoping out consulting projects and shares an approach of using assessments to understand the client's perspective and identify internal alignment. It also emphasizes the need for strategies based on analysis and data, planning, and continuously understanding the marketing landscape and sales team feedback.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode