Fractional CMOs As Strategy Architects
The Duct Tape Marketing Podcast
Benefits of Hiring a Fractional CMO
This chapter explores the advantages of hiring a fractional CMO as a strategic marketing hire, particularly for businesses facing stagnant sales, incorrect messaging, or tough competition. It emphasizes the cost-effectiveness and expertise offered by a fractional CMO compared to a full-time strategic marketing hire. The chapter also discusses the role of a fractional CMO as a strategy architect and highlights the importance of collaboration and maximizing talent and resources.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
