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9min chapter
Fractional CMOs As Strategy Architects
The Duct Tape Marketing Podcast
Benefits of Hiring a Fractional CMO
This chapter explores the advantages of hiring a fractional CMO as a strategic marketing hire, particularly for businesses facing stagnant sales, incorrect messaging, or tough competition. It emphasizes the cost-effectiveness and expertise offered by a fractional CMO compared to a full-time strategic marketing hire. The chapter also discusses the role of a fractional CMO as a strategy architect and highlights the importance of collaboration and maximizing talent and resources.
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