10x Your Customer Success Team Using The CRM + AI with Kirsten DiChiappari, VP of CS at VCom Solutions
Oct 31, 2024
auto_awesome
Kirsten DiChiappari, VP of Customer Success at VCom Solutions, shares her inspiring journey from HR to customer success leadership. She discusses how CRM and AI tools can enhance engagement with low-touch customers while maintaining quality. Kirsten emphasizes the importance of data-driven strategies for improving retention rates. She also highlights the need for continuous learning and innovative customer segmentation methods. Tune in for insights on optimizing customer success operations and transforming client relationships!
Kirsten DiChiappari's transition from HR to customer success highlights the importance of adaptability and diverse backgrounds in building effective teams.
The integration of CRM and AI tools at VCom Solutions enhances customer retention by enabling data-driven insights and tailored engagement strategies.
Deep dives
The Journey to Customer Success
The VP of Customer Success at Vcom Solutions shares her unique career trajectory, transitioning from HR management to customer success. Starting in HR, she realized her passion for professional development and team building was stifled by industry challenges. This led her to pivot her career towards customer success, where she discovered a natural fit that aligns with her values of supporting clients and enhancing their experience. Through diverse experiences, she highlights that various career backgrounds can lead to success in customer success roles.
Importance of Networking and Adaptability
Networking is emphasized as a crucial factor in shaping a career in customer success. The VP encourages individuals to step out of their comfort zones, engage in events, and build relationships to showcase their value and skills. She notes that her own team is comprised of members from varied backgrounds, highlighting that adaptability and resourcefulness are key traits in the evolving landscape of customer success. This diversity not only enriches the team's dynamics but also enhances their collective problem-solving capabilities.
Leveraging Technology for Increased Efficiency
The podcast discusses how Vcom Solutions has adopted technology, particularly in the role of customer success operations, to drive efficiency and scalability. The implementation of tools such as HubSpot and Cast App allows for streamlined processes, enabling the customer success team to focus on adding value to clients. This approach includes automated health reports for customers, which summarize vital usage statistics, helping them to derive maximum value from the services provided. Such innovative practices allow for more comprehensive coverage and insights without overwhelming the team.
Measuring Value Through Customer Engagement
Measuring the value provided to customers is crucial for retaining and expanding accounts, as discussed in the podcast. Vcom Solutions has shifted towards outcome-oriented metrics, focusing not only on delivering services but also on demonstrating tangible savings and efficiency gains to clients. The adoption of frameworks to frame value in terms of time, information, and money enhances transparency and aligns expectations with customer outcomes. This holistic understanding of value creation empowers customer success managers to engage clients more meaningfully, ensuring ongoing partnership success.
In this episode, Daphne Costa Lopes talks with Kirsten DiChiappari, VP of Customer Success at VCom Solutions, to explore how CRM and AI can transform the way you serve and retain long-tail customers. Kirsten shares her journey from HR to CS leadership and dives into the tools and segmentation methods that have driven stellar retention rates at scale.
What we’ll cover:
Retention Reimagined: How to scale CS operations without sacrificing quality.
Smart Scaling: Using CRM and AI for meaningful engagement with low-touch customers.
Real Results: How Kirsten’s team optimizes efficiency and impact through data-driven customer success.
Tune in for powerful insights on scaling CS and transforming customer retention!
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode