30 Minutes to President's Club | No-Nonsense Sales 251 (Lead) Find Top 1% Sellers with Proven Outbound Recruiting Tactics (Armand Farrokh, 30MPC)
Sep 26, 2024
Armand Farrokh, an expert in outbound recruiting and founder of 30MPC, shares innovative strategies for attracting top sales talent. He emphasizes the power of connecting with mutual contacts for candidate insights. Armand advocates a three-message drip outreach method and suggests using a mini-pitch framework that showcases personal stories and team philosophy. He believes in selling the role before screening candidates and encourages interviewers to let candidates brag about their strengths, ensuring a quality recruitment process.
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Always Source Top Reps Outbound
- The best sales reps are rarely looking for new jobs, so always keep sourcing outbound candidates.
- Use a three-step message drip: intro, bubble-up, then a referral ask if no interest.
Send Outreach From Manager Inbox
- Have recruiters send outbound candidate outreach emails from the hiring manager's inbox, not their own.
- This approach can boost reply rates by 20-30%.
Prioritize Stage and Acceleration
- Hire reps who have experience at a similar company stage and sales cycle, with proven quick promotion or attainment.
- Prioritize stage, sales cycle, and acceleration over industry expertise for early hires.