30 Minutes to President's Club | No-Nonsense Sales
251 (Lead) Find Top 1% Sellers with Proven Outbound Recruiting Tactics (Armand Farrokh, 30MPC)
Sep 26, 2024
Armand Farrokh, an expert in outbound recruiting and founder of 30MPC, shares innovative strategies for attracting top sales talent. He emphasizes the power of connecting with mutual contacts for candidate insights. Armand advocates a three-message drip outreach method and suggests using a mini-pitch framework that showcases personal stories and team philosophy. He believes in selling the role before screening candidates and encourages interviewers to let candidates brag about their strengths, ensuring a quality recruitment process.
43:57
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Quick takeaways
- Proactively reaching out to top-performing sales reps, even if they aren't job hunting, is essential for building a strong team.
- Integrating a structured three-message outreach strategy helps recruiters maintain consistent communication and improve candidate engagement rates.
Deep dives
The Importance of Sourcing Passive Candidates
The best sales representatives are often not actively seeking new opportunities, which necessitates a proactive approach to recruiting. Consistently reaching out to top-performing reps, even if they're not looking, is crucial for building a strong team. A suggested outreach technique includes sending a sequence of three messages: an introduction, a follow-up, and a farewell. By establishing this rhythm of communication, sales leaders can keep the door open for future conversations and increase chances of engaging high-quality candidates.
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