Outbound Recruiting Strategies for Sales Talent

Connect with your team: Be connected with everyone at your company to easily back-channel info about candidates through mutual connections.
Three-step candidate drip: Use a three-message drip when outbounding candidates—intro, bubble-up, and ask for referrals if they aren’t interested.
Mini-pitch framework: Pitch by sharing your personal story, explaining your team’s philosophy, and highlighting what impressed you about the candidate.
Sell before screening: Don’t grill outbound candidates. Ask them to brag about what sets them apart, and judge their quality based on that.

This chapter focuses on the strategic approach to outbound recruiting, emphasizing the importance of proactively sourcing candidates instead of relying on inbound applications. It discusses challenges faced by early-stage companies in finding quality talent and outlines effective recruitment strategies tailored for sales positions. The chapter highlights the significance of candidate alignment with company growth stages, assessing past experiences, proven sales performance, and effective messaging techniques to enhance recruitment efforts.

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