Effective Strategies for Outbound Recruiting and Candidate Engagement

Connect with your team: Be connected with everyone at your company to easily back-channel info about candidates through mutual connections.
Three-step candidate drip: Use a three-message drip when outbounding candidates—intro, bubble-up, and ask for referrals if they aren’t interested.
Mini-pitch framework: Pitch by sharing your personal story, explaining your team’s philosophy, and highlighting what impressed you about the candidate.
Sell before screening: Don’t grill outbound candidates. Ask them to brag about what sets them apart, and judge their quality based on that.

This chapter explores effective strategies for outbound recruiting, emphasizing the role of timing and message sequencing. It provides insights on LinkedIn optimization and crafting attractive job descriptions to enhance candidate appeal.

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