Chapters 
 Transcript 
 Episode notes 
 1  2  3  4  5  6  7  8  9  10  11  12  13  14  15  16  17  18  19  20  21  22  23  24  25 
 Introduction 
 00:00 • 5min 
 The Danish Brand: Lego 
 04:49 • 2min 
 How I Grew Up Playing With Lego Sets 
 06:31 • 2min 
 The Career of a Professor of Economics at McKinsey 
 08:26 • 2min 
 How I Met the Vice President of Business Development at McKinsey 
 10:35 • 2min 
 The Secret of a Privately Held Company 
 13:04 • 2min 
 The Importance of Slow Growth 
 15:21 • 3min 
 How to Move Beyond What You're Really Good At 
 18:14 • 3min 
 The Naivety of a CEO 
 21:02 • 5min 
 The Love Commandos 
 26:11 • 2min 
 The Six Things Jorn Vignudstorp Wanted to Do to Save Lego 
 28:14 • 4min 
 The Importance of Transparency in a Company 
 32:13 • 3min 
 The Importance of a Dark Side 
 35:02 • 2min 
 The Six Point Plan to Get Back to Profitability 
 36:34 • 3min 
 The Importance of Designer Recruitment Workshops 
 39:35 • 2min 
 How Adam Reed Tucker Changed the Lego Building System 
 41:24 • 2min 
 The Return to the Place Where It All Begun 
 42:56 • 2min 
 The Legal Break: A New Marketing Push 
 44:36 • 2min 
 The Impact of Lego's Movie Launch 
 46:56 • 2min 
 IBM and a Global Real Estate Company Create a Sustainability Solution 
 48:31 • 3min 
 How Wisdom From the Top Prevents Growth From Falling Into Traps 
 51:07 • 2min 
 The Warning Signs That Employee Engagement Was Starting to Wave Off 
 52:49 • 5min 
 The Dilemma of a New CEO 
 57:44 • 2min 
 Building a Culture of Thanking People 
 01:00:12 • 2min 
 The Role of Genetics in Leadership 
 01:01:48 • 4min 


