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Lego: Jørgen Vig Knudstorp
Wisdom From The Top with Guy Raz
The Danish Brand: Lego
Lego is something that people identify with very strongly in Denmark. It's this amazing universal toy that virtually every kid at some point comes into contact with. In Germany, they tell me, ah, this is really an example of German engineering tradition. And in Sweden, they'll tell you, ah,this is like Ikea.
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