2min chapter

Wisdom From The Top with Guy Raz cover image

Lego: Jørgen Vig Knudstorp

Wisdom From The Top with Guy Raz

CHAPTER

The Importance of Designer Recruitment Workshops

The Lego CEO talks about his company's recruitment strategy. He says the best way to find designers is not to look at their resume, but to invite them in for a workshop. That started a whole new generation of designers who made products that people loved because they themselves loved Lego., he says.

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