Lego: Jørgen Vig Knudstorp
Wisdom From The Top with Guy Raz
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The Six Point Plan to Get Back to Profitability
The company had a six-point plan to get back to profitability. It took seven years, but by the end of 2007 it was hitting its stride again. The turning point came when people asked: Why do you exist? That's how banal and essential that question is," he says.
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