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RV136 - Optimizing Marketing Investments Across the Customer Lifecycle | Chris Walker Weekly episode 1

15 snips
Jan 26, 2024
Marketing expert Chris Walker and guests discuss optimizing marketing investments across the customer lifecycle. They explore the shift from traditional lead gen to demand gen strategies, balancing investments, the buyer-centric pipeline, and the evolution of marketing analytics. They also cover optimizing the sales pipeline in the B2B SaaS industry, challenges in setting growth targets, measuring different types of events, and investing in organic demand creation strategies.
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