

RV136 - Optimizing Marketing Investments Across the Customer Lifecycle | Chris Walker Weekly episode 1
15 snips Jan 26, 2024
Marketing expert Chris Walker and guests discuss optimizing marketing investments across the customer lifecycle. They explore the shift from traditional lead gen to demand gen strategies, balancing investments, the buyer-centric pipeline, and the evolution of marketing analytics. They also cover optimizing the sales pipeline in the B2B SaaS industry, challenges in setting growth targets, measuring different types of events, and investing in organic demand creation strategies.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Analyzing Marketing Investments Across the Customer Lifecycle
02:11 • 9min
Optimizing Sales Pipeline in the B2B SaaS Industry
11:38 • 23min
Shifting Marketing Focus and Budget Allocation
34:12 • 2min
Measuring and Evaluating Different Types of Events
36:18 • 5min
Investing in Organic Demand Creation Strategies
41:11 • 5min
Achieving Success and Gating Content
45:45 • 5min