
RV136 - Optimizing Marketing Investments Across the Customer Lifecycle | Chris Walker Weekly episode 1
GTM Live
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Investing in Organic Demand Creation Strategies
This chapter explores low-cost and scalable strategies such as webinars for driving pipeline and revenue. It emphasizes the importance of skill, effort, and talent in developing and distributing content organically, and highlights the effectiveness of warm reach-outs and personalized targeting in engaging potential customers.
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