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RV136 - Optimizing Marketing Investments Across the Customer Lifecycle | Chris Walker Weekly episode 1

GTM Live

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Shifting Marketing Focus and Budget Allocation

This chapter explores the trend of companies prioritizing account expansion over acquiring new customers and discusses the challenges they face in setting realistic growth targets. The importance of improving marketing strategies for customer acquisition is highlighted, along with the issue of unclear analytics when allocating majority of the budget to account expansion. The chapter concludes with a discussion on budget allocation for events with varying goals.

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