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RV136 - Optimizing Marketing Investments Across the Customer Lifecycle | Chris Walker Weekly episode 1

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Optimizing Sales Pipeline in the B2B SaaS Industry

This chapter explores the challenges and strategies for optimizing the sales pipeline in the B2B SaaS industry. Topics include determining the right metrics for long sales cycles, measuring account engagement, tracking outbound activities, optimizing marketing investments, evaluating success criteria, and making marketing decisions based on proper measurements and data.

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