Social Media Marketing Podcast Instagram Stories: Creation to Conversion for Marketers
28 snips
Jul 27, 2023 
How can Instagram Stories turn everyday moments into business opportunities? Explore camera-first storytelling, audience engagement, algorithm-driven reach, and ways to guide viewers toward a purchase. The conversation also covers polls and question stickers, accessible captions, showing imperfection, and making the most of Story Highlights.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
Introduction
00:00 • 2min
How to Convert With Instagram Stories
01:55 • 5min
How to Market Yourself With Heart and Humanity
07:10 • 4min
How to Get Reach and Growth With Stories
10:56 • 3min
How Instagram's Algorithm Predicts Who You're Following
13:58 • 2min
How to Use Stories to Move Someone Into a Conversion
15:58 • 5min
How to Tell a Good Story
20:38 • 3min
How to Make Money When Things Go Wrong
23:16 • 2min
The Pratfall Effect: How Imperfections Make Us More Likeable
24:54 • 2min
How to Make Stories More Interesting to People
26:47 • 3min
How to Use Engagement Stickers to Promote Your Brand
29:24 • 3min
How to Use Instagram Stories and Add the Question Sticker
31:56 • 2min
Captions on Instagram Stories
33:34 • 2min
How to Edit Captions on Instagram
35:18 • 2min
How to Use Stories for Conversion and Selling
37:39 • 3min
How to Promote Your Product or Service
40:17 • 3min
How to Promote Your Instagram Story Highlights
43:44 • 2min
The Social Media Marketing Podcast: Chelsea Pights
46:04 • 2min