Optimize your Instagram profile with keywords to clearly communicate your offerings and make it easy for visitors to navigate to your website or contact you.
Build trust and authenticity by sharing behind-the-scenes content, progress updates, and testimonials to showcase the value of your product or service and humanize your brand.
Deep dives
Optimize Your Instagram Bio and Profile
Make sure your Instagram bio and profile are fully optimized with the right keywords and clearly communicate what you do, where you're located, and how you can help your audience. This will ensure that people who visit your profile have a clear understanding of your offerings and can easily navigate to your website or contact you for more information.
Share Behind-the-Scenes Content
Take your audience behind the scenes and show them what you're working on, what you're learning, and what you're building. This creates a sense of authenticity and relatability, humanizing your brand and building trust with your audience. Share sneak peeks, progress updates, and testimonials from satisfied customers to showcase the value of your product or service.
Engage and Build Relationships
Prioritize engagement with your audience by proactively commenting and responding to their stories. This not only increases visibility and engagement with your own stories, but it also fosters a sense of community and connection. Be intentional about creating conversations and offering support, which can lead to deeper relationships and potential conversions.
Repetitively Remind and Call to Action
Don't forget to consistently and strategically remind your audience about your offerings and call them to action. Repetition is key, as not everyone will see every story you post. Share stories that highlight the benefits and solutions your product or service provides, share testimonials, and create compelling stories that prompt your audience to take the next step, such as signing up for a newsletter or making a purchase.
Want to convert more followers on Instagram? Wondering how Stories can help you close more business? To discover how to convert with Instagram Stories, I interview Chelsea Peitz.