
Instagram Stories: Creation to Conversion for Marketers
Social Media Marketing Podcast
Captions on Instagram Stories
I love captions. Any kind of video that I'm creating on Instagram, whether it's reels or stories or just a regular feed post, absolutely, unequivocally has to have captions if there is someone speaking. The main reason is for accessibility and inclusivity for the deaf and hard of hearing communities. 80 plus percent of users choose to consume with no sound. It helps my brain when I can actually read it and hear someone say it at the same time. Our brains can't help but read something. If I put a sentence up right now and said, don't read it,. Once you look at it, it's too late.
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