Social Media Marketing Podcast cover image

Instagram Stories: Creation to Conversion for Marketers

Social Media Marketing Podcast

CHAPTER

How Instagram's Algorithm Predicts Who You're Following

The more often you engage or consume someone, the more their stories move up to the front of the lineup. Direct messaging has been a major focus for Instagram as a company for a very long time and in specific this last year is one of their major goals. It's really about who are you engaging with and predicting who you're following based on previous behaviors.

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