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Instagram Stories: Creation to Conversion for Marketers

Social Media Marketing Podcast

CHAPTER

The Pratfall Effect: How Imperfections Make Us More Likeable

There is a psychological phenomenon called the Pratfall effect. It's about how imperfections actually could potentially make us more likable. And I found that really great because I am definitely an imperfect person. So yes, absolutely being the same person as you are online as you are offline, which is very, very hard.

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