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App Marketing by App Masters

Stop Burning Cash: Tips to Optimize Your Paid Marketing Budget

Mar 4, 2024
Experienced UA & ASO expert shares tips on maximizing ROI, testing new ad channels, and optimizing ad creatives. Discussion on disconnect between product and UA, app audits, and app store strategies. Insights on improving ASO, monetizing free apps, and enhancing profitability through keyword research.
01:06:26

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Maximize ROI by setting up campaigns strategically.
  • Utilize social proof elements to enhance user trust.

Deep dives

Improve Carousel Screenshots for Enhanced User Engagement

Consider adding more engaging content and avoiding repetitive phone mockups to stimulate user interest.

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