

Stop Burning Cash: Tips to Optimize Your Paid Marketing Budget
Mar 4, 2024
Experienced UA & ASO expert shares tips on maximizing ROI, testing new ad channels, and optimizing ad creatives. Discussion on disconnect between product and UA, app audits, and app store strategies. Insights on improving ASO, monetizing free apps, and enhancing profitability through keyword research.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 2min
Insights from an Experienced App Marketer on User Acquisition and Industry Journey
02:25 • 2min
Optimizing Paid Marketing Campaigns for Mobile Apps
04:13 • 23min
Optimizing Paid Marketing Campaigns for Efficient Results
26:49 • 11min
Discussion on Spot placements and Light-hearted Jokes
38:07 • 2min
App Store Strategies and Optimization Techniques
39:42 • 20min
Improving ASO for Espresso Wise Words App
59:20 • 4min
Monetizing Free Apps with a Paywall and Keyword Research
01:02:54 • 3min