
David Vargas
An experienced UA & ASO expert having managed 85+ apps across all categories, with more than $10M in ad spend.
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Mar 4, 2024 • 1h 6min
Stop Burning Cash: Tips to Optimize Your Paid Marketing Budget
Experienced UA & ASO expert shares tips on maximizing ROI, testing new ad channels, and optimizing ad creatives. Discussion on disconnect between product and UA, app audits, and app store strategies. Insights on improving ASO, monetizing free apps, and enhancing profitability through keyword research.