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11min chapter
Stop Burning Cash: Tips to Optimize Your Paid Marketing Budget
App Marketing by App Masters
Optimizing Paid Marketing Campaigns for Efficient Results
This chapter explores strategies for setting up ad groups and assets in paid marketing campaigns by providing insights on targeting relevant users through creatives, testing new creatives in different countries, and utilizing layers and filtering techniques. It also discusses scaling after achieving positive results, the effectiveness of TikTok for app businesses, and the hierarchy of running paid marketing campaigns with a focus on Apple Search Ads. The importance of full user behavior visibility through MMPs and analyzing post-install performance is highlighted amidst rising competition and costs.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode