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Stop Burning Cash: Tips to Optimize Your Paid Marketing Budget

App Marketing by App Masters

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Optimizing Paid Marketing Campaigns for Efficient Results

This chapter explores strategies for setting up ad groups and assets in paid marketing campaigns by providing insights on targeting relevant users through creatives, testing new creatives in different countries, and utilizing layers and filtering techniques. It also discusses scaling after achieving positive results, the effectiveness of TikTok for app businesses, and the hierarchy of running paid marketing campaigns with a focus on Apple Search Ads. The importance of full user behavior visibility through MMPs and analyzing post-install performance is highlighted amidst rising competition and costs.

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