20min chapter

App Marketing by App Masters cover image

Stop Burning Cash: Tips to Optimize Your Paid Marketing Budget

App Marketing by App Masters

CHAPTER

App Store Strategies and Optimization Techniques

This chapter covers in-depth discussions on app audit, optimization, and App Store strategies including improving app ratings, keyword selection, and ASO tools. It delves into optimizing marketing tactics like video on Google Play, niche keyword selection, and onboarding experiences. The conversation also touches on pricing strategies, ad placements, scam 4.0 challenges, and the effectiveness of Instagram ads for various content types.

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