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Stop Burning Cash: Tips to Optimize Your Paid Marketing Budget

App Marketing by App Masters

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Optimizing Paid Marketing Campaigns for Mobile Apps

The chapter covers strategies for optimizing paid marketing campaigns for mobile apps, emphasizing the importance of data analysis to track campaign performance. It discusses setting up app event optimization within advertising campaigns, budget considerations for Meta and mobile app sales campaigns, and various tactics like testing creatives and choosing the right Mobile Measurement Partner (MMP) platform.

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