Uncensored CMO Reloaded: How to be a successful challenger - Adam Morgan (2020)
Dec 27, 2023
Adam Morgan, founder of eatbigfish and author of Eating The Big Fish, The Pirate Inside and A Beautiful Constraint, shares tips on creating a challenger brand, the power of constraints, Tony's Chocolonely as a successful challenger, over-commitment and obsession with execution, the curse of data, and creating emotional connections through challenger brands.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Challenger Brands: Creating Identity and Seizing Opportunities
01:34 • 17min
Reframing the Conversation: Tony's Chocolate Brand as a Successful Challenger
18:06 • 3min
The Success of a Challenger Brand
20:52 • 11min
Living with Constraints
32:18 • 7min
The Obsession with Data and AI in the Role of a CMO
39:36 • 2min
Creating Emotional Connections through Challenger Brands
41:14 • 15min