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Reloaded: How to be a successful challenger - Adam Morgan (2020)
Dec 27, 2023
Adam Morgan, founder of eatbigfish and author of Eating The Big Fish, The Pirate Inside and A Beautiful Constraint, shares tips on creating a challenger brand, the power of constraints, Tony's Chocolonely as a successful challenger, over-commitment and obsession with execution, the curse of data, and creating emotional connections through challenger brands.
56:01
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Quick takeaways
- Being a successful challenger brand involves over-commitment, obsession with execution, and embracing constraints for innovation.
- Establishing emotional resonance and incorporating surprising elements are key to capturing attention and retaining listeners in a business podcast.
Deep dives
Creating a Fertile Zero: Launching a Business Podcast on a Zero Budget
To launch a business podcast with zero budget and aim to be the number one, there are several strategies to consider. Firstly, focus on creating drama to capture attention and generate emotional reactions. This could involve setting a world record during the podcast or incorporating surprising elements in each episode, such as revealing personal stories. Additionally, collaboration can be a powerful tool, leveraging partnerships or guest appearances from industry experts to attract a wider audience. Emphasizing unique perspectives and providing valuable insights will help set the podcast apart in a crowded market.
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