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11min chapter
Reloaded: How to be a successful challenger - Adam Morgan (2020)
Uncensored CMO
The Success of a Challenger Brand
This chapter discusses the growth and popularity of a challenger brand that relied on word of mouth and a great product. The speakers talk about setting up a consultancy, the challenges faced in the first year, and their goals of promoting challenger brands and expanding internationally.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode