7min chapter

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Reloaded: How to be a successful challenger - Adam Morgan (2020)

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CHAPTER

Living with Constraints

Exploring the power of constraints in innovation and success, this chapter delves into the author's journey in writing 'A Beautiful Constraint' and shares examples of harnessing constraints for creativity. It also discusses the misconception of needing a large budget for success and the potential curses of the modern marketing world.

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