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15min chapter
Reloaded: How to be a successful challenger - Adam Morgan (2020)
Uncensored CMO
Creating Emotional Connections through Challenger Brands
This chapter explores the importance of creating emotional connections with consumers through challenger brands. It discusses how brands that aim to correct something wrong in the world and create movements are successful in forming these connections. The chapter also touches on the efficiency versus effectiveness debate in marketing and teases future episodes on the topic.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode