Reloaded: How to be a successful challenger - Adam Morgan (2020)
Uncensored CMO
Challenger Brands: Creating Identity and Seizing Opportunities
This chapter discusses the challenges and advantages of being a challenger brand, highlighting the importance of creating a unique identity and reframing the competition. The speakers also emphasize the significance of being agile and seizing opportunities that arise from big companies' shortcomings. The chapter concludes with an introduction to the guest, Adam, who shares his enthusiasm for being on the podcast.
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