Challenger Brands: Creating Identity and Seizing Opportunities

Today I'm revisiting episode 3, with Adam Morgan, founder of eatbigfish and author of Eating The Big Fish, The Pirate Inside and A Beautiful Constraint to find out what it takes to become a successful challenger. Adam shares his tips for creating a challenger brand, transforming your culture and the power of constraints to driving innovation.

In this episode:

• Why being No.2 is better
• How he turned the anger of his project being shelved into a career-defining opportunity
• Being turned down by Phil Knight and where the idea of a Challenger brand came from
• The importance of over-commitment and being obsessed with execution
• How Tony’s Chocolonely have become a truly challenger brand
• How to be a pirate in the navy without getting fired
• What you can learn from a catwalk show and how constraints can turn into your greatest advantage
• The curse of data and how it leads us to a decline in creativity
• The furtile zero and what to do with no budget
• Adam shares his worst career moment
• Why the meeting is never really the meeting and why the Japanese fall asleep in meetings
• The one thing Adam has never told anyone before

Follow me:

• Twitter | @uncensoredCMO
• LinkedIn

Contact me:

• Website | www.uncensoredcmo.com
• Email – jon@uncensoredcmo.com

Adam Morgan:

• Twitter | @eatbigfish
• www.eatbigfish.com
• Eating The Big Fish
• The Pirate Inside
• A Beautiful Constraint