Under the Influence with Terry O'Reilly
Recorded Live in Toronto: Wicked Brand Fails of 2024
Mar 8, 2025
Discover the most shocking brand fails of 2024, featuring Apple's thinnest computer that turned into a PR nightmare. Delve into a controversial candle that ignited accusations of white supremacy. There's also a hilarious twist involving a children's doll that mistakenly linked to a porn site. Learn how these blunders highlight the importance of cultural sensitivity in marketing and the unpredictable nature of consumer reactions. Tune in for insights and laughter as we explore the wild world of brand missteps!
27:02
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Quick takeaways
- Apple's recent advertising campaign for the iPad Pro illustrates how misinterpreted imagery can lead to significant backlash and damage to a brand's reputation.
- The marketing blunders of Bath & Body Works and Heinz highlight the importance of diversity and awareness in decision-making to prevent racially insensitive missteps.
Deep dives
Beethoven's Fifth Symphony: A Marketing Lesson
The debut of Beethoven's Fifth Symphony serves as a compelling metaphor for marketing failures. Despite its later acclaim, the premiere was a disaster, marked by poor performance and an unprepared orchestra, resulting in audience disappointment. This experience illustrates that even great art can be misunderstood initially, mirroring the challenges faced by modern marketers when their campaigns are met with criticism. Understanding audience perception is crucial, as the initial reception can significantly impact a brand's legacy.
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