Under the Influence with Terry O'Reilly

Recorded Live in Toronto: Wicked Brand Fails of 2024

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Mar 8, 2025
Discover the most shocking brand fails of 2024, featuring Apple's thinnest computer that turned into a PR nightmare. Delve into a controversial candle that ignited accusations of white supremacy. There's also a hilarious twist involving a children's doll that mistakenly linked to a porn site. Learn how these blunders highlight the importance of cultural sensitivity in marketing and the unpredictable nature of consumer reactions. Tune in for insights and laughter as we explore the wild world of brand missteps!
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ANECDOTE

Apple's 'Crush' Commercial Backlash

  • Apple's 'Crush' commercial for the iPad Pro misfired.
  • It showed creative tools being destroyed, which felt like crushing human creativity, not compressing it.
ANECDOTE

Samsung's 'Uncrush' Response

  • Apple's 'Crush' commercial gaffe allowed Samsung to troll them.
  • Samsung released 'Uncrush,' showcasing how creativity can't be crushed, highlighting their Galaxy tablets.
ANECDOTE

Bath & Body Works 'Klandle'

  • Bath & Body Works released a 'Snowed In' candle with a snowflake design resembling KKK hoods.
  • The company pulled the 'Klandle' and apologized after public outcry.
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