Marketing Missteps and Comebacks

This chapter examines a series of advertising blunders, focusing on a controversial dating app ad and a marketing mishap with Mattel's dolls tied to the 'Wicked' movie. The fallout from these missteps showcases the delicate balance brands must maintain in public perception and the potential for rivals to exploit such errors. Through various examples, it illustrates the importance of careful marketing strategies and the unpredictability of consumer reactions.