Recorded Live in Toronto: Wicked Brand Fails of 2024
Under the Influence with Terry O'Reilly
Advertising Missteps: A Lesson in Sensitivity and Inclusivity
This chapter examines the repercussions of major advertising blunders by Heinz and Bumble, focusing on their respective missteps involving racial insensitivity and undermining women's autonomy. It emphasizes the necessity for brands to prioritize diversity and sensitivity in their marketing strategies to avoid public backlash.
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