Recorded Live in Toronto: Wicked Brand Fails of 2024
Under the Influence with Terry O'Reilly
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Echoes of Failure: Beethoven and Brand Missteps
This chapter explores the historical context of Beethoven's Fifth Symphony debut in 1808, which was marked by mistakes and disappointment, drawing parallels to contemporary marketing failures, including Apple's evolution from its iconic 1984 commercial to the recent 'Crush' ad. It emphasizes the unpredictable nature of failure and its implications in both classical music and modern branding.
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