Under the Influence with Terry O'Reilly cover image

Recorded Live in Toronto: Wicked Brand Fails of 2024

Under the Influence with Terry O'Reilly

CHAPTER

Marketing Missteps and Backlash

This chapter highlights significant advertising blunders by major brands that sparked public outrage and competitive opportunities for rivals. It examines cases from 2024, demonstrating the critical role of cultural sensitivity in marketing strategies.

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