Make It Happen Mondays - B2B Sales Talk with John Barrows Christina Brady: The Power of Empathy and AIs Impact on Enablement
Dec 16, 2024
Christina Brady, CEO of Luster AI and former Chief Strategy Officer at Sales Assembly, blends her artistic roots with sales expertise. She discusses the crucial role of empathy in sales coaching and the challenges posed by AI, stressing a people-first approach. Her journey from the arts to tech showcases the importance of creativity in leadership. Christina highlights the need for personalized training in sales enablement, while emphasizing that genuine connections, adaptability, and human oversight remain vital in an AI-driven world.
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Christina's Unconventional Journey to Tech CEO
- Christina Brady's non-traditional background includes music, theatre, and improv.
- Her career path spans insurance, tech sales at Groupon and Glassdoor, and leadership roles at Sales Assembly and Speckett before founding Luster.ai.
Discovering the Power of Enablement
- Christina's interest in enablement began at Groupon, where she observed the positive impact of dedicated enablement resources.
- This interest further developed through experiences at Glassdoor and Sales Assembly, shaping her path towards founding Luster.ai.
Embrace Non-Linear Career Paths
- Careers don't have to be linear; explore various intersecting roles in sales, enablement, CS, or PMM.
- Choose roles based on your desired daily impact and preferred engagement style, recognizing that interests can evolve.