Make It Happen Mondays - B2B Sales Talk with John Barrows

Christina Brady: The Power of Empathy and AIs Impact on Enablement

Dec 16, 2024

Christina Brady, CEO of Luster AI and former Chief Strategy Officer at Sales Assembly, blends her artistic roots with sales expertise. She discusses the crucial role of empathy in sales coaching and the challenges posed by AI, stressing a people-first approach. Her journey from the arts to tech showcases the importance of creativity in leadership. Christina highlights the need for personalized training in sales enablement, while emphasizing that genuine connections, adaptability, and human oversight remain vital in an AI-driven world.

55:29

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Episode guests

Christina Brady

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Episode notes

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Quick takeaways

Christina emphasizes the significance of measuring proficiency in sales to facilitate informed decision-making and effective training strategies.

AI's potential in sales coaching lies in its ability to provide data-driven insights that enhance tailored coaching while preserving the vital human element of empathy.

Continuous skill development and self-advocacy are essential for sales professionals to adapt and thrive in an increasingly AI-driven marketplace.

Deep dives

The Importance of Measuring Proficiency in Sales

Measuring proficiency is crucial to achieving mastery in sales, as it allows leaders to make informed decisions based on objective data rather than guesswork. Without the ability to assess the proficiency levels of sales teams, organizations risk falling into the trap of subjectivity, which can lead to ineffective training and development strategies. Leaders often face challenges in identifying the root causes of performance issues; thus, implementing a data-driven approach can significantly enhance coaching efforts. By utilizing metrics to gauge proficiency, companies can systematically address skill gaps and ultimately drive performance improvements.

Intro

2min

From Chaos to CEO: A Journey of Growth

8min

The Journey of Sales Enablement: From Personal Experiences to Effective Training

4min

Exploring Dynamic Career Paths in Sales

7min

The Intersection of AI and Sales Training

26min

Empathy and Inclusion in the Workplace

5min

Connecting Through Kindness and Professional Growth

3min

Christina Brady, CEO of Luster AI and former Chief Strategy Officer at Sales Assembly, brings a unique blend of artistry and strategy to this episode. Growing up immersed in the arts—learning piano at age two and majoring in theater—Christina shares how her creative foundation shaped her problem-solving, communication, and leadership skills. Tune in as we explore her career journey, insights on AI’s role in sales enablement, empathy in training, navigating career transitions, and strategies for personal and professional growth.

Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together!

Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/

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Connect with Christina on LinkedIn: https://www.linkedin.com/in/christinapbrady/

Check out her website: https://luster.ai/