

Ep. 11: Live from Cannes: The Power of Context: Creating Connections Across Screens
Jul 16, 2024
Industry leaders Natasha Byrne, Justin Barton, and Kehinde Akiwowo discuss the power of context in advertising across screens at Cannes. Topics include harnessing context, respecting user privacy, leveraging AI for engagement, and creating custom content campaigns with influencers.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
Networking in Media Industry and Significance of Contextual Advertising
01:56 • 16min
Exploring Agency Roles in Brand Authenticity and Consumer Focus
18:15 • 2min
Shifting Towards Sustainability and Accountability in Advertising Campaigns
19:46 • 8min
Creating Custom Content Campaign with Influencers for New York Life Insurance
27:21 • 2min
Exploring Diversity in Media Plans and Industry Conversations
29:04 • 3min