The Pub Way: A Podcast for Publishers

Ep. 11: Live from Cannes: The Power of Context: Creating Connections Across Screens

Jul 16, 2024
Industry leaders Natasha Byrne, Justin Barton, and Kehinde Akiwowo discuss the power of context in advertising across screens at Cannes. Topics include harnessing context, respecting user privacy, leveraging AI for engagement, and creating custom content campaigns with influencers.
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