Natasha Byrne
Managing Partner UM Worldwide
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Jul 16, 2024 • 32min
Ep. 11: Live from Cannes: The Power of Context: Creating Connections Across Screens
Industry leaders Natasha Byrne, Justin Barton, and Kehinde Akiwowo discuss the power of context in advertising across screens at Cannes. Topics include harnessing context, respecting user privacy, leveraging AI for engagement, and creating custom content campaigns with influencers.
