Ep. 11: Live from Cannes: The Power of Context: Creating Connections Across Screens
The Pub Way: A Podcast for Publishers
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Networking in Media Industry and Significance of Contextual Advertising
The chapter discusses the importance of networking and personal relationships in the media industry at events like Cannes. It transitions to the resurgence of contextual advertising due to changes like the deprecation of third-party cookies. The conversation also explores reaching consumers through various screens and the challenges faced by the publishing industry in diversifying content across platforms.
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