Ep. 11: Live from Cannes: The Power of Context: Creating Connections Across Screens
The Pub Way: A Podcast for Publishers
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Shifting Towards Sustainability and Accountability in Advertising Campaigns
The chapter explores the increasing emphasis on sustainability in advertising, with a focus on reducing carbon emissions in campaigns and partnering with sustainable brands. It also highlights the importance of inclusivity, transparency, and accountability in working with brands to create meaningful campaigns. Success metrics are discussed, emphasizing audience targeting, brand lift studies, and leveraging contextual advertising for better understanding and increased investment.
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